Vote What content drives engagement: product shots, behind-the-scenes, or education

[JasonGraham]

We’re debating which content format to prioritize: polished product shots, behind‑the‑scenes, or educational/how‑to posts. If you’ve tested these, can you share what performed best for you and on which platform?

[Kalisspera]

I've had the most success with quick behind-the-scenes videos mixed with educational tips. People seem to love content that feels personal and useful at the same time. I worked with an internal video communications agency last year to help create more structured content, and that made a big difference in how consistently I was able to post and keep engagement up. Consistency and personality really go hand in hand.