How do trade fairs in China differ from those in the US?

[Tilder]

I’ve heard that exhibitions in China are very different in terms of atmosphere and organization compared to American ones. Some people say they’re much larger and more product-focused. Is that true?

[Kuialala]

Yes, trade fairs in China https://expotobi.com/country/china are often larger in size and more product-driven compared to US fairs, which usually emphasize networking and seminars. For example, Canton Fair in Guangzhou spans multiple phases, each focusing on different industries, from electronics and machinery to textiles and consumer goods. You can literally walk for days without seeing everything. At the same time, Chinese fairs are becoming more international, offering professional translation services, online catalogs, and hybrid formats for global participation. The advantage is that you get direct exposure to Chinese suppliers and factories, something you rarely see at US events.