How much do you dedicate to content creation?

[JasonGraham]

Both in time and money/resources - how focused are you on content creation for your business? Do you see a positive return on your content, whether in leads or SEO? We've focused heavily on content/blog creation for the past couple years and have seen some good returns, but it seems to mainly be from a few pieces of content that are doing the heavy lifting.

[Kalisspera]

Content creation should be an integral part of your business as it promotes brand awareness and increased leads. There will always be some content that does more heavy lifting, but it is possible to spread the wealth by thoughtful internal linking.

[MikeBrooklyn]

Spending time and some budget on content feels like a balancing act. There was this phase when most of the traffic came from just a couple of blog posts that really took off, while others barely got noticed. It taught me to focus more on quality and relevance rather than just quantity. Lately, experimenting with tools to make content sound more natural—kind of like using ai detector tricks but in reverse to humanize AI writing—has helped keep things fresh and engaging.