What are the best monetization strategies for OTT platforms targeting mobile-first au

[JasonGraham]

I'm currently exploring monetization models for an OTT platform focused on mobile-first audiences.

What are the most effective monetization strategies you've seen or used for OTT apps on smartphones?

I’d love to hear your insights—especially if you've worked with AVOD, SVOD, telecom bundles, or mobile wallet integrations. Let’s discuss what really works!

[Kalisspera]

I see it's been a while since you've posted, but I'm curious—has anyone seen success blending freemium models with short-form exclusive content drops? I’ve noticed some mobile-first platforms pushing quick, high-engagement clips behind paywalls or as timed promos. Thinking of testing this, but wondering how it plays out with churn rates and long-term value. Anyone tried something like that recently?

[MikeBrooklyn]

For OTT apps targeting mobile users, mixing AVOD and SVOD often works well—giving people free content with ads, then a paid option to skip ads and get extras. Telecom bundles can be a game-changer too, especially where mobile data costs matter. Tried integrating mobile wallet payments once, and it smoothed the checkout process a lot. When exploring android app monetization options, focusing on user convenience and flexible choices really helps keep people coming back.

[nato3623]

SVOD works only for must-have or niche shows and needs churn control. Telecom bundles boost volume but lower revenue.